About Us

From charity shops to building a TV channel

Thrifting TV didn't start as a TV channel. It started with a simple observation: incredible preloved fashion passes through charity shops, vintage stores and secondhand markets every single day — brands that people would pay serious money for, sitting on rails for a few pounds. The stock existed. The demand existed. The right way to connect the two didn't.

After years of working behind the scenes at Google as a Search Quality Evaluator — helping train the algorithm to understand relevance, trust and authority — and contributing to AI and machine learning datasets through Amazon Mechanical Turk, Rachel had an unusual understanding of how platforms work from the inside out.

Combined with hands-on experience in charity retail management, she knew both the product and the technology. What was missing was the format.

How we got here

• The Background
  Google & AI Machine Learning
  Worked as a Google Search Quality Evaluator and AI data trainer through Amazon Mechanical Turk — learning how platforms, algorithms and search engines actually work from the inside.
• The Foundation
  Charity Retail Management
  Managed charity retail operations, developing an eye for spotting hidden value in preloved fashion and understanding the sheer volume of quality stock that goes underappreciated.
• The Discovery
  Poshmark & Live Selling
  Started selling preloved fashion on Poshmark, discovering the energy and excitement of connecting directly with buyers in real-time.
• The Pioneer
  Whatnot — Early UK Seller
  Became one of the first UK sellers on Whatnot, helping grow the clothing category from the ground up. Learned what makes live auction shopping addictive — and what happens when a platform outgrows its community.
• The Testing Ground
  eBay Live — Beta Tester
  Selected as a beta tester for eBay's live shopping feature. Gained invaluable insight into the technical and UX challenges of real-time commerce at scale.
• Now
  Thrifting TV — Platform & Reseller Network
  Built a full live auction platform: custom bidding engine, Roku & Fire TV apps, Mission Control for resellers, subscriptions and free trials, The Reseller Directory so viewers can browse who's live. No marketplace fees. No algorithms. Full control for us and for every reseller on the platform.

Live auction shopping, on your TV and across resellers

Thrifting TV is a live auction shopping platform. Watch preloved fashion, vintage finds and secondhand treasures go under the hammer in real-time on your television or in your browser; bid from your phone. Multiple resellers run their own channels — you can browse who's live in The Reseller Directory and jump straight into any show.

Many items start at just £1. No reserves, no minimum bids, no buyer's premiums. The highest bidder wins, receives a branded invoice, pays securely online, and the seller ships to your door. Resellers get their own Mission Control, custom channel and optional free trial — we built the full stack so anyone can run live auctions without the big marketplace fees.

Five steps to winning

Available on your favourite devices

Browse who's live, then tune in on Roku, Fire TV or the web.

Find us everywhere